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Simple
Use a catalogue viewer.
Change nothing and leave the complexity under the hood. The page is the page you have always read — the scores sit beside it.
The data
But the data the industry runs on today is not what AI and models need to work properly.
Stats, race records, pedigree analysis — anything you can put into a spreadsheet — is the same slice everyone at the complex already has. The horse itself has never been measured. Until now.
The tool
Six things it does. Nothing you have to learn.
Simple
Change nothing and leave the complexity under the hood. The page is the page you have always read — the scores sit beside it.
Custom
Standard 1–5, detailed 1–10, letter grades, percentages — your scale, your criteria, for every component you judge: pedigree, pose, parade, type.
Pose & parade
Conformation from the photo. Movement from the parade film. Every lot assessed before you get to the barn.
Stats
Bring your own data feed in — or order a standard set of the stats you are used to. They land beside your scores, not instead of them.
Shortlist
Star, pass, rank. Walk the complex with a list that already knows your call on every lot.
Report
A lot-by-lot genetic and biomechanical assessment — composite rating, pedigree savant, growth metrics, walk and gait — delivered before the hammer falls.
Onboarding
The agent next to you will never have the same information you have. Your context is your edge — thoroughbreds makes it standard work.
Create free accountScroll to walk the six steps ↓
01 · Create account
Sign-up scatters across email threads, PDFs and a spreadsheet nobody owns. The first week is spent chasing access instead of building.
One free account, one click. Your workspace is live before the coffee cools — no procurement, no seat wrangling, no setup call.
02 · Onboard
New software means weeks of manual setup, and the tool asks you to relearn how you already work.
Onboard and customise to how you actually work. The system shapes itself around your language, your steps and your exceptions from day one.
03 · Secure IP
Your read on a horse leaks into shared tools and vendor models the moment you write it down — everyone's training data, not your edge.
Extract your competitive advantage and secure the data IP. Your knowledge stays yours — isolated, encrypted, and never pooled into a shared model.
04 · Recommendations
Recommendations come from an off-the-shelf engine that has never seen your data — generic advice on timing, type and trust.
A recommendation engine built on your own signals. It learns from the moves that made you money and surfaces the next best action, in context.
05 · Integrate
You actually live in ten disconnected tabs, and every report is a copy-paste ritual across them.
Integrate the stats you already rely on. Your sources connect once and stay in sync — one source of truth, updating in real time.
06 · Reports
Reporting is a monthly scramble that's stale on arrival, with debates about whose spreadsheet is right instead of what to do next.
Reports write themselves from live data. Every stakeholder sees the same current picture — and the story of your edge tells itself.
Forget million-dollar IT projects
Day
1 / Now.
Create an account, use it on your phone, or download the iOS app — works everywhere.
Day
2 — 7.
Either upload your catalogue CSVs or complete the Onboarding tab as a minimum — the more you do, the better.
Day
2 — 21.
Our team turns your historical sales records into literally trillions of data points and extracts your competitive advantage. The more you upload, the smarter it becomes. Like Netflix — except it won't say "others liked this show", it will say "you historically make money here" — often on a horse you'd miss.
Day
4 onwards.
More time, more learning, more edge. Open the first season's catalogue with the best AI tools available and be a market leader — without doing anything different.
A tool — not a replacement
The eye, the instinct, the final call — no model has them, and none is coming for them. The tool exists so that the person who can tell a horse walks well spends their time looking at horses.
Let AI do the heavy work.
