Free Horse CRM and Catalogue Viewer for Bloodstock Agents - IPad App.

Bloodstock agents don't just work from spreadsheets. They work from yards, breeding farms, and sales rings. If your horse management software lives on a desktop in the office, it's already behind.

Thoroughbreds AI is offering a horse CRM and catalogue app built for the bloodstock industry — and the core of it is completely free.

Get the free iOS app →

Two Apps in One

Catalogue Viewer — Walk the Sale with Intelligence

The iOS mobile app is our free catalogue viewer for bloodstock sale lots.

• Browse full sale catalogues on your iPhone or iPad
• Score and rank lots against your own criteria in real time
• Build shortlists while walking the yards
• Works out at the sale, not stuck at a laptop

Free Horse CRM

This isn't a basic contacts list. It's a proper CRM — but for horses called "My Stable"

• Track every horse — breeding programs, vet visits, pairings, racing records, training status, outcomes
• Maintain contacts — vets, trainers, owners, all linked to the horses they're involved with
• Ownership details — share records, track syndicate information
• Full history — Add every event, outcome, and status change in one place per horse
• Free on all plans — not a trial, not a limited tier. We believe this will evolve into a very valuable staple for the industry.

For individual breeders, trainers, and anyone tracking horses seriously, you can run your entire operation on this and never pay a cent.The goal here was to help horse people easily maintain and grow their horse business in a structured systematic way.

Pro Plans for Serious Agents

If you're a bloodstock agent managing volume for clients, Thoroughbreds AI Pro tiers give you:

• AI-powered insights — data-driven analysis on sale lots and horses
• Professional reports — generate client-ready reports from sale and horse data
• Advanced statistics — performance metrics across catalogues, sales, and breeding lines
• Team access — share shortlists, collaborate across buyers and agents in your operation

Your billing tier automatically unlocks in the iOS app — no extra setup. Sign in and your Pro features are just there.

Account management and billing are handled in the web app only. The iOS app reads your tier and delivers the right features automatically.

Why Free Works

We didn't build this with a freemium pitch in mind. The horse CRM is free because data in the system makes the platform better for everyone.

More tracked horses means smarter sale-day insights. Better catalogue intelligence means agents make better decisions and come back. The Pro tier makes the business sustainable without locking basic tools behind a paywall.

Built for Australian Bloodstock

We started here because Australia is the centre of gravity for what we're building:

• Magic Millions and Inglis sales are world-class catalogue events
• Australian breeders and bloodstock agents operate across global markets
• The Australian racing and thoroughbred industry is a multi-billion-dollar ecosystem
• Sales season demands tools that work in barns, not just boardrooms

But the platform works anywhere thoroughbreds are bought, bred, and raced.

Who It's For

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What's Next

This is the first release of the iOS catalogue viewer alongside our expanding horse CRM. We're planning:

• Sale-day live notifications for catalogue updates
• Deeper AI analysis for breeding and racing performance
• Expanded international catalogue coverage
• And lots more over time

Start Free. Scale When You Need To

The core product — tracking your horses and browsing sale catalogues — is free. No catch. If at some point you want AI insights, professional reports, or team collaboration, Pro is there.

Download the free app on iOS

Account management, billing upgrades, and settings are at thoroughbreds.ai.

Thoroughbreds AI — the bloodstock CRM and catalogue platform. Built in Australia for the global thoroughbred industry.