Privacy Policy

Last updated: 11 January 2026

1. Introduction

This Privacy Policy explains how Thoroughbreds AI Pty Ltd ("Thoroughbreds.AI", "we", "us", or "our") collects, uses, discloses, and protects information when you use our horse racing breeding analytics platform and related services (the "Service").

By using the Service, you consent to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly, including:

Account registration information (name, email address, mobile number, company name)
Profile information (role, address, postal address)
Subscription and billing information
Communications you send to us
Feedback and survey responses
DNA sample collection records (sample ID, associated contact details)

2.2 Information We Collect Automatically

When you use the Service, we automatically collect:

Device information (browser type, operating system, device identifiers)
Log data (IP address, access times, pages viewed, referring URLs)
Usage data (features used, interactions, preferences)
Location data (inferred from IP address)

2.3 Analytics

We use analytics tools to help us understand how users interact with the Service and to improve our features. These tools collect usage data including pages visited, features used, and interaction patterns.

2.4 Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

Maintain your session and remember your preferences
Analyse usage patterns and improve the Service
Deliver relevant content and features

You can control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of the Service.

3. How We Use Your Information

We use your information to:

Provide, maintain, and improve the Service
Process transactions and manage your account
Send service-related communications
Respond to your enquiries and provide customer support
Analyse usage patterns and optimise user experience
Develop new features and services
Send marketing communications (with your consent)
Comply with legal obligations
Protect against fraud, abuse, and security threats

4. How We Share Your Information

We may share your information with:

4.1 Service Providers

Third parties who assist us in providing the Service, including providers of:

Cloud hosting and infrastructure
Database services
Authentication and identity management
Email communications
Analytics and product improvement
Payment processing

These providers are located in Australia, the United States, and the European Union.

4.2 Business Partners

With your consent, we may share information with business partners for marketing purposes.

4.3 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Thoroughbreds.AI, our users, or the public.

4.4 Business Transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement technical and organisational measures designed to protect your information, including:

Encryption of data in transit and at rest
Access controls and authentication measures
Regular security assessments
Alignment with ISO 27001 and the Australian Essential Eight security framework

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. We may retain certain information as required by law or for legitimate business purposes, including dispute resolution and enforcement of our agreements.

7. Your Rights

7.1 Australian Privacy Rights

Under the Privacy Act 1988 (Cth), you have the right to:

Access your personal information
Request correction of inaccurate information
Complain about a breach of the Australian Privacy Principles

7.2 GDPR Rights (EEA/UK Users)

If you are located in the European Economic Area or United Kingdom, you have additional rights under the GDPR, including:

Right of access
Right to rectification
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making

To exercise these rights, contact us at support@thoroughbreds.ai.

7.3 Opting Out

You can opt out of marketing communications by:

Clicking the unsubscribe link in our emails
Updating your account preferences
Contacting us at support@thoroughbreds.ai

8. International Data Transfers

Your information may be transferred to and processed in countries outside Australia, including the United States and countries where our service providers operate. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

9. Children's Privacy

The Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Thoroughbreds AI Pty Ltd Email: support@thoroughbreds.ai

For privacy complaints, you may also contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.